VOUW's Bloomlight S has been featured in KLM's Holland Herald, the world's oldest inflight magazine, reaching over 2.35 million passengers monthly across KLM's global network. In their September 2025 issue, Holland Herald spotlighted Bloomlight S in their lighting selection under the headline 'A Bloom of Light.' The article captures the essence of our slowtech philosophy, describing how Bloomlight S brings 'humans closer to nature and each other by using technology,' contradicting the typical approach of technology isolating people. The lamp 'responds to human movement by opening up like a flower to the sun.' The feature highlights Bloomlight S's unique materials—aluminium, glass fibre, steel cable, ASA and custom electronics—positioning it as a premium design object. Being featured in Holland Herald, which CNN recognized as one of the world's ten best inflight magazines, brings VOUW's slowtech vision to an international audience spanning KLM's network of over 160 destinations worldwide.
— Justus Bruns